Categories for General Business News

• Understanding Contribution Margin After Marketing

  Posted Date October 1, 2025 Posted Time 12:00 pm Published in Service2Client

  Contribution margin after marketing (CMAM) measures how much money is generated per unit retailed after factoring in a company’s variable costs, along with marketing costs. It’s analogous with contribution margin, however, a business must factor in marketing costs the company experiences when publicizing a good to likely consumers with details on the business’ wares. This metric determines how well net sales can satisfy expense obligations and what percentage of net sales may remain to satisfy fixed expenses. Comparing Variable Versus Fixed Costs Variable costs, as the name implies, are expenses that rise and fall according to output quantities. Fixed costs,... View Article