Categories for What’s New in Technology

  • What Frictionless WebAR Means for Creators, Brands and Small Businesses

    Posted Date January 1, 2026 Posted Time 12:00 pm Published in

    The way people interact with the web is changing fast. Attention spans are shorter, app fatigue is real, and users no longer want to download, sign up, or navigate complex interfaces just to engage with content. New technologies like frictionless web-based augmented reality (WebAR) are emerging as powerful solutions. This shift opens great opportunities for creators, brands, and small businesses. What is Frictionless WebAR? Every extra step between a user and an experience reduces engagement. Downloading apps, dealing with permissions, updates, and onboarding screens all create friction. However, frictionless WebAR is delivered directly through a web browser. It uses web... View Article

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