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Author Archives for Service2Client

  • From Likes to Leads: Converting Social Media Analytics into Business Opportunities

    Posted Date September 1, 2024 Posted Time 12:00 am Published in

    Social media has become a powerful tool for helping businesses reach their prospects and customers. By using social media, a business can connect with its audience, build brand awareness, and drive sales. However, many struggle to convert social media engagement – likes, shares, comments, and followers – into tangible business opportunities. Transforming these engagements into actionable leads and sales is where the real power of social media lies. To successfully unlock this potential, businesses must effectively use social media analytics. Understanding Social Media Analytics Social media analytics involves gathering and analyzing data from social media platforms to help make informed... View Article

  • Important Update on New Company Reporting Laws CTA – BOI

    Posted Date September 1, 2024 Posted Time 12:00 am Published in

    On Jan. 1, 2024, the U.S. government debuted the Corporate Transparency Act (CTA). This legislation established the requirement for the majority of private companies, both big and small, to file information with the Financial Crimes Enforcement Network (FinCEN). As with most new laws, the initial guidance and interpretations have been both challenged and questioned. In response, FinCEN recently turned out new FAQs, which we review below. Big Question First: To Report or Not Reporting is generally required by all private, for-profit entities. This includes corporations, LLCs, S-Corps, etc., whenever the company was created by filing a document with the office... View Article

  • Pre-Retirement Planning Guide Health Plan

    Posted Date September 1, 2024 Posted Time 12:00 am Published in

    Step 4: Putting Together a Health Plan Planning for healthcare in retirement is a tricky business. Some hardcore smokers live past 100, while some hardcore exercise and fitness gurus drop dead in their sixties. You just don’t know – which is why you need a plan. Medicare Once you turn 65, Medicare is available to most Americans. The problem is deciding what type of Medicare plan to purchase. Here is an overview: Medicare Part A – This plan covers hospital stays, skilled nursing, hospice and some home health services. It is free for eligible beneficiaries but caps some benefit coverage... View Article

  • Looking at the Expanded Accounting Equation

    Posted Date September 1, 2024 Posted Time 12:00 am Published in

    Whether it’s a private equity transaction or an institutional or retail investor, analyzing a company’s financial statements is an important part of fundamental analysis. One important but basic way to analyze whether a company is worth investing in is through the expanded accounting equation. The most straightforward equation to analyze a business’s balance sheet is: Assets = Liabilities + Shareholder’s Equity However, there are more detailed equations that analysts can employ to more closely examine a company’s financial situation. One way to look at it is by more comprehensive equations that break down net income and the transactions related to... View Article

  • Pre-Retirement Planning Guide Financial Plan

    Posted Date August 1, 2024 Posted Time 12:00 am Published in

    Step 3: Develop a Financial Plan We all have a different vision for our golden years – and we are also on individual financial tracks to meet our financial goals for retirement. But if you’re not where you think you should be by age 50, consider ways to step up your efforts. Some ideas frequently recommended by financial planners include the following: Reduce Your Expenses You could give up some streaming services and your Friday night out with friends, but those are not likely to be impactful moves. Besides, let’s face it, those will be important entertainment and social outlets... View Article

  • The Future of Backlinks: Incorporating Artificial Intelligence in Link Building

    Posted Date August 1, 2024 Posted Time 12:00 am Published in

    Backlinks are the direct result of successful link-building efforts. The quality and quantity of backlinks a website receives are influenced by the effectiveness of its link-building strategies. Traditionally, link building has been a labor-intensive process, often requiring significant time and resources. However, advances in artificial intelligence (AI) are changing the future of link building. According to a study by seoClarity, about 67 percent of search engine optimization (SEO) professionals believe that generative AI’s most significant benefit is the automation of repetitive SEO tasks. How AI is Changing Link Building Enhanced Data Analysis and Insights  Incorporating AI into link building helps quickly process... View Article

  • Are You Ready for Major Tax Changes in 2026?

    Posted Date August 1, 2024 Posted Time 12:00 am Published in

    The enactment of the Tax Cuts and Jobs Act (TCJA) in 2017 brought with it major changes to the tax code on both personal and business levels. While many taxpayers have not only enjoyed but come to see these tax provisions as normal over the past seven years, many provisions of the TCJA are set to expire at the end of 2025. This makes 2026 and beyond potentially a very different tax landscape than the one we operate in today. This article reviews main provisions of the TCJA that could be affected and what it could mean for taxpayers. Return... View Article

  • Accounting Considerations for Capital Expenditures and Operating Expenses

    Posted Date August 1, 2024 Posted Time 12:00 am Published in

    When it comes to running a business, there are a lot of expenses incurred during operations. As of January 2024, New York University’s Stern School of Business had recorded nearly $1.2 trillion in capital expenditures by U.S. sectors. Considering this, there are two important concepts that are imperative to study for effective accounting treatment: capital expenditures (CapEx) and operating expenses (OpEx). Defining CapEx and OpEx Operating expenses (OpEx) are required outlays a company incurs on a more frequent basis to take care of day-to-day expenditures. Capital expenditures (CapEx), conversely, are larger purchases that businesses intend to use over the long... View Article

  • Pre-Retirement Planning Guide Younger Adults

    Posted Date July 1, 2024 Posted Time 12:00 am Published in

    Step 2: Clarify Goals You’re never too young to start a bucket list. That’s because some things (such as bungee jumping) you probably want to knock out in your twenties. Women may want to have children before their forties – that sort of thing. A bucket list is comprised of all the things you want to do before you “kick the bucket.” It should be a running list that you add to and check off throughout your lifetime. If you haven’t started a bucket list yet, a good time to do this is during your pre-retirement planning. It might be... View Article

  • So, You’ve Been Audited: Should You Go It Alone or Hire a CPA, EA or Tax Professional?

    Posted Date July 1, 2024 Posted Time 12:00 am Published in

    I sincerely hope you have never had to go through an IRS audit – and never have to in the future. But what if that dark day does arrive? Should you go it alone and defend yourself or hire a CPA, EA, or Tax Professional to be on your side? The temptation to handle this alone is usually prompted by one of two things. First, the notion is that this is not such a big deal. Other times, people think if they handle it themselves, they will save money. Unfortunately, neither of these are good reasons to defend yourself in... View Article

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